Thinking outside the box - the how-to

When innovators talk about thinking outside the box, do you mean, look at things with creative ways to solve problems - new ways. How do you do it? How can you get it to do? Questions, we must first, what is the "box". Then we can look at how one outside of it.

The "box" is the normal way to do things and to look at things.It is the assumptions, which almost every participating macht.Der is best way to start then, out of the box thinking to identify and call all assumptions which think inside the box form.

One was into brands of the most important spirit ago stalled, and you might not seem to your sales to steigern.Promotions, lowering the price always better shelf placement - these were the "in the box" - solutions. Then someone asked the assumptions with the question "what if we stopped the promotions and the price increased?"

The price was raised as an experiment, and doubled sales soon.Some types of alcohol are how it turns out very often as gifts bought. buyers want to buy the most expensive, but you want to seem not too cheap so you buy products are not enough costs imagine nicht.Nun, what happens with your profit margins if you the price and double to increase sales. That's the power of thinking outside the box.

Ways to get outside the box

Challenging assumptions, is a powerful creative problem solving technique. The tricky part is to identify the assumptions.When you design a new bike, write assumptions as "Speed issues", "it has to run gas" and "it takes two wheels," not, because you expect prove them wrong, but because these creative possibilities kann.vielleicht lead is the time for an electric three-wheeled motorcycle.

Another way to find creative solutions is "the absurd." This is either fun or annoying depending on how open you can be. All you do is absurd assumptions to make ways sense then you start. The easiest way to do it is with the question "what if".

What would happen if a carpet cleaning company better off with half as many customers? it seems absurd, but working with him.Hmm...less stress, perhaps.More profitable be if every customer was value three times as much.Is this possible?Commercial jobs where large easy-to-clean spaces (offices, cinemas, conference rooms) make more money in a day than homes with fewer headaches.Focusing on these accounts have the most profitable way to go - and could not so absurd.

Another way, more innovative ideas is to do your thinking the box literally aus.Raus out of the House or the Büro.Sehen is like other things tun.Auf buses in Ecuador seller a product into everyone's hands and let it to while you a sales pitch tun.Dann need to give back "Your" product or being bezahlen.Es very effektiv.Wie can the principle in your business?